I created custom voucher site to allow flash sale-like e-commerce transactions directly to our customer database. It also meant that we didn't have to pay third-party vendors a 20%+ cut of sales or booking engine fees customers on our own database.
Rollout of thirteen increasingly successful voucher sales with revenue exceeding $4.17M and over 10,800 room nights combined for Austin, TX (sold in December 2016 to Miraval Group) and Hana, Maui properties
Soup to nuts design/execution of e-commerce website (two generations) and custom vouchers
Soup to nuts promotional campaigns, including negotiation and production of email, print and airport display, as well as landing page routing strategy and Facebook lookalike campaigns complete with Lifetime Stay Values (LSV)
Email and/or print partners: The New York Times, Sunset Magazine, Seattle-Tacoma International Airport, San Francisco Magazine, Hawaii Magazine, Texas Monthly, Los Angeles Magazine, San Diego Magazine, Portland Monthly, Seattle Magazine and more...